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From Baidu to Ali, JD.COM and Meituan, these traditional Internet giants are facing a steady pattern of traffic competition. Especially the rise of Tik Tok, with its huge traffic advantage, makes e-commerce business either increase traffic or increase efficiency. Traditional e-commerce platforms such as Ali and JD.COM can only respond to Pinduoduo's attack with maximum efficiency while countering Tik Tok's attack. While Tencent, Byte and Pinduoduo have gradually formed a BTP (Byte, Tencent and Pinduoduo) echelon in this steady-state pattern.4. Fund performance and dividendsIn recent years, with the continuous progress of technology and the continuous expansion of application scenarios, the Internet industry has gradually entered a stable operation stage from a high growth stage. Although the overall growth rate has slowed down, the operational efficiency and profitability of Internet companies have been significantly improved. The change of video Internet traffic has been completed, and it is difficult to see the next big change in the next 2-3 years. On the superstructure of realizing traffic, the video Internet has achieved "real borderless expansion" in the history of the Internet.

China Internet Industry: Future Prospect and Investment Value of China Internet ETF(SH513050)4. Fund performance and dividendsAccording to the latest data, the estimated net value data of E Fund's China Unicom 50ETF shows that the unit net value of the fund was 1.1522 on December 2, 2024, with a daily increase of 0.88%. It fell by 5.56% in January, rose by 12.87% in June and rose by 21.21% in the past year. This shows that, despite short-term fluctuations, the fund still has good investment value in the long run.

In the era of video internet, the traffic pattern has stabilized, and the "borderless" extension can finally be realized in commercial realization. Most of the traditional Internet giants are gradually being shot to death on the beach, because under the steady state of traffic competition, video Internet players have enough time to calmly build a commercial realization superstructure. In this process, the front waves of the internet have a poor sense of body, but the back waves have more opportunities.1. Industry changes and steady-state pattern5. Investment strategy